Frog Fever Promotional Ad

This is a promotional advertisement for the Frog Fever issue that the Fort Worth Business press prints annually in order to support the local TCU Horned Frogs and the outstanding tradition that resonates with the school and the city of Fort Worth. The Frog Fever edition comes out every August, just in time before the football season rolls around. The issue connects the citizens of Fort Worth with the hometown team and gets the people hyped for football and athletics in general. I included the iconic Amon G. Carter stadium with a night game setting to set the tone for “the purple and black storm” brewing. This makes an intense, bold statement that the new season should be one for the ages. I included the lineup of the three new uniforms that will showcase the new 2019 Horned Frogs uniforms, which the players will dawn this coming season.